MORE Bike Park

Having hi-speed downhill bicycle sports as the main theme, we suggested an identity born from the synergy between illustration and typography (MORE Black-letter is a custom made type).

Illustration enhanced the story-telling capability of the brand, enabling us to explore primary instinct images as stimulant entertainment, in order to establish an emotional bridge with the end user.

The MORE Bike Park identity was designed in collaboration with the illustrator Pedro Lourenço, and FEB Design.